INBOUND MARKETING BLOG

Manufacturer's Guide to Email Marketing

• By protocol 80

How CEOs Can Use B2B Content Marketing to Fix Sales Problems

• By Donny Kemick

As CEO, you understand sales cycles, economic uncertainty, and rollercoaster sales rides. You've still been able to grow your business, but sales problems are a shadow over your success. If you are trying to fix a sales problem, you need warmer leads yesterday. Enter B2B content marketing.

HubSpot Free CRM: Top 5 Features for B2B Sales

• By Josh Curcio

Every B2B company needs a CRM system. Not a contact list in Excel - an actual integrated CRM. A full CRM stores your contact information and history: prospects, leads, current and past customers, and more. This database is the central location for storing, tracking, and keeping all visitor activity and info up to date.

#1 Benefit of B2B Content Marketing for Company Leaders

• By Donny Kemick

There are so many advantages to content marketing that listing them all would take too long. I know you're busy, so I've narrowed it down to the #1 benefit I see in my executive role.

Stop Ignoring Your #1 B2B Sales Prospecting Tool

• By Donny Kemick

Only 54.6% of sales professionals meet their sales quota. That's a pretty dismal number. Although there are many things that affect performance, B2B sales prospecting (or lack thereof) has a direct impact.

How to Avoid Penalties from Your B2B SEO Strategy

• By protocol 80

“Just Google it.”

Adding Inbound Sales to Improve Lead to Close Rate

• By Josh Curcio

The way people buy has changed. That means marketing, advertising, and selling methods have to change as well. Old tactics are useless against new habits, channels, and expectations. For marketers, inbound marketing is the answer to new buying behaviors. For salespeople, the answer is inbound sales.

How to Increase B2B Sales Year-Round

• By Donny Kemick

What's the biggest punch in the face for a business owner? The dreaded "slow quarter." That miserable time period eliminates predictability and ultimately slows your plans for growth.

How to Create a Landing Page

• By protocol 80

You have a high-quality visitor on your site and a call-to-action that draws his or her attention. What you need now is a landing page.

Optimize Your B2B Website With an Expert Inbound Marketing Strategy

• By Donny Kemick

I'm going to assume you want your website to drive leads and sales. Your strategy (or lack thereof) will determine whether you grow exponentially or merely tread water.