Smarketing: Closing the Great B2B Sales and Marketing Divide
There’s a great divide between many B2B sales and marketing teams. Generally, the two just don’t seem to like each other - even though their goals are the same.
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September 22
September 14
[Marketing Quiz]: How Much Do You Know About B2B Inbound Marketing?
Step right up and test your knowledge! This quick 5-question marketing quiz will test you on the basics of B2B inbound marketing.
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September 13
14 B2B Branding Statistics: Tips to Increase Brand Awareness
"Your brand is your promise." - Dana DiTomaso
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September 09
Blogging: It's Not About You
Blogging is one of the most important tactics, in an inbound marketing strategy. Because it’s so important, it must be done right to be successful. When thinking about blogging, think of it as the shift a company goes through when they move from traditional marketing to inbound. Inbound marketing is all about being a resource for your customer rather than a seller. Which brings me to the point of today’s blog: It's not about you. I Wanna Talk About Me, Me, Me… When blogging for your business, the goal is to create remarkable, educational content. For the most part, the name of your company will be irrelevant in these blog posts. We want to attract customers by solving their problems and giving them small victories along the way. So, when the time comes to make a big decision, they won’t think twice about giving your business a call. They’ll remember what you did for them when they had an issue or an opportunity. P.S. - These people are also known as your buyer personas. They’re kind ...
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August 25
How Big Ass Fans Is Rocking Its Manufacturing Marketing
Big Ass Fans. If you haven't heard of them before, you won't forget them now.
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July 27
July 20
B2B Inbound Marketing Tips: Getting a Prospect's Phone Number
We've compared dating and marketing in some previous posts. Why do we keep coming back to it? Because it's a pretty accurate analogy for the B2B buying process. Asking for a prospect's contact information is a lot like asking for a stranger's digits. There are ways to increase your chances of success, and there are ways to look like a creepy asshole who doesn't understand boundaries. Doing it inbound marketing-style will increase your chances exponentially.
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July 15
Internet Marketing News? Internet Marketing News! | July 5 - July 17
Trying to stay on top internet marketing trends can seem like a daunting task. No need to worry, though. We're your eyes in the sky. We'll keep an eye out and provide biweekly updates on what's new in the world of marketing! So, without further ado...
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July 15
Why PPC Advertising Is Crucial for Manufacturing Marketing
Pay per click advertising: Advertising where you pay to have your ads shown to buyers (usually on Google). You only pay when the ad is clicked. Thus, "pay per click." PPC ads appear at the top and bottom of search results. Here's an example: PPC ads are the first thing a searcher will see. This is an incredibly powerful sales and marketing tool, if used correctly. Don't know how to do PPC correctly? Here's a checklist on PPC best practices. Manufacturers are in the perfect position to profit from PPC advertising for three big reasons. Let's take a look. 1. Lifetime Value vs. Customer Acquisition Cost Related: How to Increase ROI with Inbound Marketing
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July 07
7 Lead Nurturing Tips That Help Close More Sales
Think back to your teens and early twenties, when you were paddling around in the dating pool. There were some real weirdos in there, right? (Maybe you were one of them.)
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
