Change happens daily for marketing and sales teams, and it can be difficult to keep track of every single contact and their information. And once you combine the number of contacts you have with the different stages of the sales cycle, you can quickly become overwhelmed. This is where B2B marketing automation tools come in.
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Oftentimes when I’m asked about inbound strategy, it’s tempting to give a wishy-washy answer like, “It depends on the situation” “It depends on the company” “It depends on the goal.” This kind of deflection helps no one improve, create, and measure their strategies.
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You have your goals. You know your opportunities. You’re ready to leverage your brand’s strengths.
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Many sellers and marketers aren’t quite sure how to re-engage cold leads, especially when it’s been 6 to 12+ months since they were warm.
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Today, even B2B buyers expect at least some level of e-commerce functionality from their vendors. Yep, even you, probably.
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What’s the most common cause of failure for a B2B digital marketing campaign? Most often, it’s either poor understanding of how inbound marketing works, or lack of commitment to a plan.
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Pay-per-click (PPC) advertising is a great, and often very impactful, way to quickly generate website traffic. However, the PPC model may not be a good fit for every situation.
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Are there any professions that have been changed by COVID-19 more than selling and marketing? We’ve picked up some new habits -- some are good and some are … well, not so good.
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“Did you hear that the longer your content is, the better it performs in SEO?” “Rack up as many backlinks as possible, no matter where they come from.” “You don’t need a CRM. Your business is too small.” “SEO is dead.” Have you heard these words before? You probably have if you’ve been around online marketing long enough.
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Doing sales and marketing without effective reporting techniques is like taking a ship to sea without any navigation tools. You may know where you want to go, but without analysis of where you are and where you’re going, the odds are slim that you’ll end up at your desired destination. Failure to chart your course means you can easily get off track, but not know until it’s too late. You won’t know where you drifted from your path and how to right the ship.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
