INBOUND MARKETING BLOG

How to Improve SEO by Addressing Duplicate Content

• By protocol 80

10 Life-Changing Marketing Tips for Successful Online Marketing

• By protocol 80

Whether you're just getting started in business, you've suddenly had marketing responsibilities dumped on your shoulders, or you've been struggling with marketing for a while, marketing effectively is an intimidating task. Even seasoned and successful marketers struggle to follow all of the modern marketing best practices - there are so many things to think about, so many different types of content to produce, and so many channels to manage. It's not easy, but it's worth it. Here are 10 tips from experts to help you stay on track and build confidence in your marketing strategies, your message, and in yourself.

4 Modern Marketing Hacks to Increase Your Visibility

• By protocol 80

Visibility is an earned resource. You can earn visibility by writing valuable & high-quality content, actively sharing your content on social media and other outlets, and engaging with your followers and influencers. Feel like you're already doing all that and getting nowhere? Try these modern marketing tricks (read: best practices) to increase your visibility online.

The Anatomy of a Killer Content Marketing Strategy [Graphic]

• By protocol 80

What does it take to make a GREAT content marketing strategy? (Hint: it takes more than content.) For beginners (and even for seasoned inbound marketing veterans) keeping track of all the necessary content marketing components can be overwhelming. We've come up with a simple anatomy graphic to help you be the best content marketer you can be.

Are You Building Strong Customer Relationships? [Infographic]

• By protocol 80

Just in time for Valentine's Day, we're going to have you take a fun little quiz.

Your Referral Strategy Needs Inbound Marketing Services

• By Donny Kemick

How to Succeed Online (The Truth About Manufacturing Websites)

• By protocol 80

Do you want to know what professional marketers and web designers REALLY think when we see manufacturing websites?

Your Marketing Strategy Blows (Use Buyer Personas)

• By protocol 80

Yeah, we said it. No, we don’t know who you are. No, we’d prefer not to take this outside.

Target Markets < Market Segmentation < Buyer Personas

• By protocol 80

What’s the difference? They seem like generally the same thing, and many people (who don’t know any better) use them interchangeably. So what’s the big deal? Let’s start with some technical definitions. Target markets: A particular market segment at which a marketing campaign is focused. (Business Dictionary) The consumers a company wants to sell its products and services to, and to whom it directs its marketing efforts. (Investopedia) Marketing segmentation: Market segmentation is the science of dividing an overall market into customer subsets or segments, whose in segment sharing similar characteristics and needs. (Inc.) A marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action. (Investopedia) Buyer Personas: A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. (HubSpot) Buyer personas are ...

You Deserve Better Than Target Markets

• By protocol 80

I mean, really. They’re running around matching up with any company who will take them, they’re giving you vague and unhelpful answers to your perfectly legitimate questions, and they mumble a bunch of conflicting messages when you just want to know, “What do you WANT from me?!”