INBOUND MARKETING BLOG

5 Ways to Completely Screw Up Your Buyer Personas

• By protocol 80

Believe us when we say there are a LOT of ways to screw up buyer personas - narrowing the list down was the hardest part of making this post.

How to Get People to Find Your Website Content: The Top 3 Tactics

• By Josh Curcio

Content, content, content. There's no doubt that you've been told that content is important to your website's success. If you haven't been then I am telling you now. Without quality website content you will never find the success your website and marketing could have.

Dear Persona: Writing Content for Your Buyer Personas

• By protocol 80

Dear Persona, Today we are writing a blog post on how to write to your buyer personas. It can be a tricky thing, because every persona is different. Just like in high school English, there are a few things you should focus on: Word Choice, Tone, Format, Media, Length Word Choice When your buyers talk to you, how do they do it? Professional, casual, a little humorous, a little technical? That’s how you choose your wording.

5 Essentials For Getting Customers From Your Blog - VIDEO

• By Donny Kemick

How Much Do You REALLY Know About Buyer Personas?

• By protocol 80

Think you know all about buyer personas? Step right up and test your knowledge! Check out these true-or-false buyer persona statements and see how much you REALLY know.

Content Marketing for Manufacturers - A Brainstorming Session

• By Josh Curcio

Compared to 10 years ago, significantly more manufacturers will acknowledge their need for online marketing vs. their old tactics. Heck...compared to 2 years ago there's been a shift.

Myth Busting 5 Content Marketing Myths - Check Yo Self!

• By Donny Kemick

The tactic, the myth, the legend. Content marketing!

The Difference Between Content Marketing and Inbound Marketing

• By Donny Kemick

You've decided that it's time to get your company firing on all cylinders with Inbound Marketing...or is it Content Marketing...or is it both?

10 Tips to Maintain an Ongoing Content Marketing Strategy

• By Josh Curcio

Content marketing cannot be something you do for 3 months and then forget about it. A proper content marketing strategy WILL be successful, but it must be ongoing. Here are 10 tips to maintain an ongoing content marketing strategy.

#1 Buyer Persona Mistake

• By Donny Kemick