INBOUND MARKETING BLOG

A Great Inbound Marketing Presentation

• By Donny Kemick

Are you still unfamiliar with what Inbound Marketing is all about? I came across this excellent slideshare presentation by one of the founders of the term Inbound Marketing, Dharmesh Shah, that you should do yourself a favor and speed read. It's a very quick read and will really clarify things if you are still unclear on Inbound Marketing: Jumpstart: The Guide To Growing A Startup With Inbound Marketing from HubSpot A Few Major Points Newspaper, radio and other traditional paid ads are simply temporary, rented attention 100% of people dislike being interrupted - 100% therefore dislike traditional advertising It's about providing value instead of forcing your way in Inbound marketing and content are owned, long lasting attention generating tools The following funnel simplistically outlines the components of Inbound Marketing relative to the sales process: There are 5.9 Billion searches on Google EVERY DAY! Solve for humans not for Google. Happy Humans = Happy Goolge. Happy Google = ...

Inbound Marketing Articles for Your Reading Enjoyment

• By Josh Curcio

The Biggest Thing Your Website's Missing

• By Donny Kemick

http://en.paperblog.com/sculptures-in-search-of-what-s-missing-732065/

Is Blogging Still Important?

• By Josh Curcio

Marketers who have prioritized blogging are 13x more likely to generate a positive ROI

Turn A Blog Post Into A Podcast - Content Marketing Multiplier

• By Donny Kemick

I'm a big fan of getting more mileage from my efforts. Who isn't? Because time is always against us in business, we need to jump on any opportunity to save it! Last week I wrote about turning a blog post into a video and what the content marketing multiplier is to me. This week I'd like to discuss a way to turn a blog post into a podcast. What's a Podcast? First, a brief description of a podcast. According to Wikipedia, a podcast is... a digital medium consisting of an episodic series of audio, video, PDF, or ePub files subscribed to and downloaded through web syndication or streamed online to a computer or mobile device The most common form of a podcast is audio. There are tons of them. As the definition above indicates, your blog posts would become a series of regularly released audio files through one of the many podcast platforms, such as: iTunes SoundCloud TuneIn If you were nervous about how you'd look in a youtube video, a podcast will be right up your alley. Because it's just ...

Turn A Blog Post Into A Video - Content Marketing Multiplier

• By Donny Kemick

Time is always the biggest hurdle presented when discussing the idea of an ongoing content marketing effort. As I've said in the past, time is usually not the actual issue. It's more commonly the learning curve that is the issue, despite the minimal learning curve in front of you. If time truly IS a limiter for your content marketing effort, not to worry, one of the best parts about marketing this way is what I like to call the content marketing multiplier. The content marketing multiplier is essentially taking one piece of content, be it a blog post, FAQ, video, ebook, etc... and making it work in different formats. Turn a Blog Post Into A Video You finally found the time to think out a modest blog post and you're feeling great! Then it hits you that you had better start preparing for your next post. That great feeling goes away because you know you have this, that and the other thing to do in the next couple of days as well. If only you could make the next content endeavor go ...

3 Ways to Use Google Analytics Demographic and Interest Data

• By Josh Curcio

Who is visiting your website?

The Difference Between a Blog Post and a Page

• By Josh Curcio

Most business owners at least know what a website is...hopefully. They can usually tell you what navigation is, a banner/slider/rotator, usually a footer, and sometimes even more specific things on a website. One thing that is not always easily understand is the difference between a website page and a blog post. Because this is a fairly common question, I thought it would be good to address it here.

Inbound Marketing Meeting Agenda - Content Marketing Brainstorm Session

• By Josh Curcio

Image by Tiarrescott

Having Clear Desired Outcomes Makes Blogging Easy

• By Donny Kemick

Blogging and writing educational content for a website is often looked at as a dreaded task. It's on par with many people's excitement to go for a run after work! The problem is, much like the run, you know you should be doing it, but you still don't. If there's one thing that will truly help you start and continue blogging on a regular basis, it's having clear outcomes you are trying to achieve from blogging. I don't mean the general outcome of more website traffic. I mean specific outcomes. Notice I said outcomeS, plural. Increasing website traffic might be one of your outcomes, but you should be more specific than that. When it comes to website traffic, your outcome should be more along the lines of increasing organic search traffic from Google, for a specific list of keywords, by a specific percentage, over a specific period of time. If your outcome is to get more website traffic, you've succeeded if you get 1 more visitor than you did last month. That's not success. Defining ...