We haven't shared an infographic in awhile...so it's about that time. Why? Because they are just plain neat. This infographic visualizes 20 Captivating Marketing Statistics that will drive 2014. Here's are some of my favorite stats that you can take to the decision makers and say...see, I do need more of a marketing budget. ;)
Read moreWe know you should be in front of your target audience when they are online. You know you should be in front of your target audience online. Do you need more convincing? If so, here are 8 online marketing statistics that you definitely cannot ignore:
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Seeking out an internet marketing coach is not a sign of weakness or failure. If you decide to hire a web marketing coach to help with your business, it doesn't even mean you think you won't succeed on your own. Hiring a coach or mentor is a sign of dedication to your cause. It shows that you believe in your product and service and want the company to have every advantage and the best chance of success.
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One of the biggest challenges that we hear from manufacturing businesses is their lack of desire or ability to create content. They feel that content isn't worth writing because nobody wants to read it. Well, that is just not true. Yes, not absolutely everyone wants to read about the ins-and-outs of powdered metal or how to use reclaimed material to make a remelt alloy used in stainless steel production...but, someone does. Here is the important factor, that someone that wants to read it is probably someone in your industry. That person might be a purchaser, potential employee, a current customer, or yes, even a competitor. Don't be worried though, we're not telling you to give away proprietary information. The content we are recommending you create will be valuable to the readers, it will make you the go-to information source for the industry, it will help you rank better in search, it will show your potential buyers you know what you are talking about, it will help you leap tall ...
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Generating valuable content is one of the most critical aspects of ranking well in search results, and it will help you achieve inbound links and generate more leads. Depending on the size of your company, your content plan will vary, but a good goal to aim for is producing five small content pieces each week (one per business day) and one large content piece per month. You see on the chart below that content marketing is one of the fastest growing lead prospecting channels. Why? Because it works!
Read moreContent marketing is the process of creating and distributing content that is relevant and valuable to attract, inform, and engage consumers. Since customers are more able to skip commercials or ads and simply ignore traditional marketing, the idea that “content is king” has never been more true.
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One of the founding partners of protocol 80, Inc. is no longer an owner or an employee. Please join us in wishing Jeremy Callinan luck with his new career path. Jeremy has taken a permanent position with one of protocol 80's longstanding clients doing programming work. He has worked with this client as a contractor since 2009 so the transition should be fairly smooth.
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It's no secret, we are a small business just like many of you. We are happy to have finally been able to have our own office located in East Bradford, PA! Our building was a church many many years ago and more recently was used by a small business to engineer electrical things for the medical industry. Below is a photo from the Bradford Era of our office from 1949 when it was the 2nd Free Methodist Church.
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Have you started a video campaign yet? We'll admit it, creating video is probably the most intimidating form of inbound marketing for the un-initiated. With that said it's also one of the most rewarding! YouTube has long been the king when it comes to web video, but now with Facebook moving up the ranks you have even more incentive to get started with a video campaign for your small business and its service or product.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
