Enter Dead Horse... Yes, yet another post about why you need to be blogging. If the charts I shared earlier weren't motivation enough, what about the impact of blogging on small business search engine optimization? Most of our small business prospects and clients are familiar with SEO and want help with their site's ranking in the engines.
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As a follow up to my post last week on staying regular with blogging :), I wanted to touch on some actual data for added motivation to start or keep blogging. I came across several great charts that touch on the power of blog content and the benefit to businesses so I wanted to share some of my favorites:
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Content, Content, Content... It's all we hear these days right? If it's any consolation, it's because a content strategy is highly effective at gaining very targeted traffic. Much like dieting and exercise, content creation is great for you (or your brand), but something most people dread doing... Why is this? It would seem that most people struggle with what they should write about from day to day or week to week. Another similarity to dieting and exercise is that there are a million excuses you can use for not sticking to it.
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By now most of you have already planned out your Black Friday shopping. You will likely stay up the night before and hit the stores at midnight or wake up extremely early to make sure the items you are looking for aren't sold out. One benefit nowadays that wasn't available in the past: if you can't get what you were looking for on Black Friday or can't make it to the store, there's always Cyber Monday!
Read moreUnless you have been away from the computer, TV, or radio for the past few days, you have probably heard of Google's latest feature, Google Instant Search. Basically the search engine starts showing results as you start typing your query. There have been a lot of mixed reviews and suggestions. One of my personal favorites was from @GregBoser:
Read moreTablet computing has been the buzzword among hardware manufacturers and software developers since the first credible Apple tablet rumors came to light at the end of last year. Now it seems like you can’t turn around without a new tablet prototype being featured in an Engadget article, but many folks are quick to forget that tablet computers have been around for years. Ten years ago Bill Gates stood on-stage at the Consumer Electronics Show and demonstrated the benefits of using tablet devices, and since then Microsoft has run Windows on countless tablet PCs. Despite that the tech industry’s perception of what a tablet should be has changed drastically in the past year, and there are rumblings coming from Redmond about a new tablet offering from Microsoft.
Read moreThere has been debate for some time now regarding whether or not bidding on multiple match types for the same keyword is an effective strategy or not. An example would be purchasing:
Read moreEarlier today Steve Jobs officially debuted the latest version of the iPhone during a kickoff keynote for Apple’s Worldwide Developers Conference. If you had followed any of the coverage related to Gizmodo’s early leak of the iPhone 4’s hardware this announcement wasn’t exactly a shocker, but there were some cool new hardware and software features that make Apple’s redesigned mobile device pretty enticing.
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How Could the Social Graph Work? Last time we covered linking and how the search engines use linking to understand more about your website; both from a “popularity” perspective and content perspective. So how would a social graph compare and will it take over the link graph? Although I cannot answer these questions 100% because I do not have insider knowledge from the search engines…I do have ideas of how it may work.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
