Diaspora: The Privacy-Aware Facebook Alternative
Mark Zuckerberg Details Privacy Settings
Read moreLink Graph vs. Social Graph: Part 1
Understanding Links How often do you hear, SEO is all about linking (aside from good content of course). I hear this all the time from clients, they understand they need links to their site, but do they know why? Furthermore, what role will links play when if search engines fully adopt the social graph? I for one am not very fond of the “act” of link building. I find it to be tedious, stressful and mind-numbing. But, I do not think it will go away completely.
Read moreAre You Effectively Tracking ROI?
Most website or business owners do not have a problem tracking standard web metrics such as visits, orders, click-through-rate, unique visitors, etc. Whether it comes to paid search or SEO, it may be more beneficial for you to dig deeper for more useful metrics. According to a post at eMarketer, only 53% of respondents believe that ROI is very important. I was surprised by this number because understanding ROI can completely change your marketing strategies. Simply looking and orders and cost, you are not fully understanding your total investment.
Read moreGoogle I/O 2010, Day 2 - Android 2.2 "Froyo"
Yesterday I wrote a post about day one of Google’s I/O conference, an annual event held at the Moscone Center in San Francisco, and we here at Protocol 80 somewhat lamented the fact that there weren’t many show-stopping announcements. Fortunately Google unveiled a second wave of product demos today, and this time the two hour event bore some hotly-anticipated fruit.
Read moreGoogle I/O 2010 - Keynote Recap
Google held their I/O 2010 keynote this afternoon amidst whirling speculation of various new products or refinements on tools and services they had already debuted. Might we see a new version of Google’s Buzz, Wave or Chrome? Perhaps a demo of the Android OS version 2.2, codenamed “FroYo?” Maybe we would even see the latest features of Chrome OS?
Read moreGoogle to Work on their SEO?
I find this quite interesting and somewhat amusing. This was pointed out by Amit Singhal of Google, in a post called “This Stuff is Tough”.
Read moreFlash or Shockwave Issues with Internet Explorer 7 and 8
Just a quick note - I have recently had a bunch of machines with issues loading Internet Explorer - after clicking on the IE icon, Internet Explorer starts, but never finishes loading a page. This behavior looks similiar to a DNS or ISP issue, but seems to be due to the Shockwave Flash object. I've looked around a bit online and have not found any new information about a problem, but have seen this several times in the past week. Here's how I fixed it, and note, to detect this condition, if you run IE with no Add-ons (from Accessories, System Tools) and it works well, this could be your problem.
Read moreGoogle Makes Big Announcements – Google Goggles, Real-Time Search and More
Google announced today that they will include real-time search results in their search engine that will also work on iphone and android devices. Google real-time search results will show the most current news and information for your searches. They announced the real-time search results will include news, Tweets, blogs and more. If people are still unsure of the importance of Twitter for business, this should convince them. Twitter will be a great way for you to communicate with the world in real-time.
Read moreGoogle Analytics Intelligence Alerts
In today’s busy world, not everyone can check their analytics on a daily basis to ensure all is going well on the site. If your site is down…hopefully one of your loyal visitors will notify you, but that is not always the case. To help you monitor your website traffic to ensure nothing fishy is going on, Google has released Intelligence in Beta form within Google Analytics. Intelligence allows you to create custom alerts on a daily, weekly, or monthly basis. For example, if you want an alert when your site receives no visits on any particular day, you can create an alert that will send you an email notifying you of the situation. This will give you a slight jump on contacting your hosting provider before you lose too much traffic.
Read moreTop Twitter Clients
Social media tools are really a time-saver…and they can help you avoid getting side-tracked. Website Magazine released some data regarding the most popular Twitter clients available. Without further delay, the list:
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
