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What Are People Doing On The Internet? Trying to Survive a Recession!

We knew that search terms related to the recession would rise...but I did not expect them to rise this significantly. eMarketer released statistics showing % change from 2007 to 2008 in regards to economy-related search terms. The most significant changes were 'unemployment benefits' and 'unemployment', rising 247% and 206% respectively. Other terms mentioned were 'coupons', 'discount', 'mortgage', 'bankruptcy', and 'foreclosure'.

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Google Maps vs. MapQuest

Whoa, slow down Google...we still want options. Or do we? As long as I am getting the best I don't need many options I guess...at least when it comes to my map source. That is a little selfish of me, I know some still prefer other map sources. An article at Search Engine Land pointed out that Google Maps is catching up to MapQuest, the long time Internet leader for online maps and directions. I love Google Maps and I am not afraid to admit it. Sometimes I have more fun playing with Google Maps than actually taking a trip.

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Web Logs 101 - Blogging Best Practices

Maintaining a good blog can be one of the best marketing tools you can find. A.) It is free and B) it is a way to get new and returning visitors to your website. Building a good blog does not happen overnight. It takes time to get a consistent flow of readers and participation, but in the end it is well worth it. Here are some tips to get you started with your new blog.

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5 Tips for B2B PPC Advertising

Advertising can be difficult for B2B marketers in the paid space because of rising costs and trouble finding qualified leads, but there are strategies that help make B2B PPC advertising more successful.

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The New whitehouse.gov - New Updates and a New Direction

With the inauguration of President Barack Obama, there also was the debut of a new White House website design:

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100% Guarantee

While Symantec and McAfeeare widely viewed as the best anti-virus solution for your small business network, they still do not offer a 100% guarantee that their software will stop every threat. Since you’re not guaranteed total security with any product, you may want to consider a free anti-virus alternative called Clamwin.

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Do You Guarantee Search Engine Ranks For Your SEO Service?

I am sure this is a common question for every SEO firm and it sometimes difficult for the perspective client to grasp when you tell them no. I wanted to have a lengthy blog post about why we don't guarantee rank, but then I ran across an article at SEOmoz called "Why Reputable SEO Firms Don't Promise Guaranteed Search Engine Rankings". Rand Fishkin, the author of said article, explains the subject so well I do not want to steal his thunder. His main points of the article are:

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The Importance of Keeping Your Blog Fresh

I know from personal experience that keeping your blog current with quality information that people want to read is difficult. Our days are filled with several things that make it difficult to make your way to your blog...unless your job is blogging of course. But, in an article on Search Engine Guide called "How to Kill a Blog in 10 Days" Jennifer Laycock discusses the importance of keeping up with your blog. Readers are anxious and can easily forget about you if you are not posting to your blog on a regular basis.

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How Your AdWords CPCs Relate to Large Corporations

An interesting discussion at Web Master World and SEO Roundtable mentions that large corporations are making AdWords unaffordable for the small business user. Do they do this on purpose or is it an accident? One contributor says that chances are these large corporations have fired their SEM firm and a large number of keywords are being bid on without the knowledge of the company. I am sure this happens in some instances...but my guess is that it is not the common practice. Another user mentions that ROI does not matter to these large companies...maybe that is true. I am sure that holds viable for some advertisers. "Just bring the traffic, it doesn't matter what it costs." Again, probably not the norm but it does happen.

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Free Links Anyone?

Web Marketing Today posted an interview Aaron Wall from SEO Book and Ralph Wilson. Aaron discusses strategies for getting free, quality links to your web site as well as the importance of keeping your blog on-site as opposed to using a free off-site blog such as blogspot or wordpress. Building quality links is an important part of improving rank within search engines, so the more free quality links the better!

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How to Audit your Online Marketing

If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?

Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.

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