Alt Attributes and SEO...Do They Help?
In my personal opinion a 100% answer is up in the air. I do believe they help to a point, but not to extreme measures. Two things I consider regarding alt tags are universal search results and usability. Adding an alt attribute can increase chances of having it listed within universal search results and also provide a short description of the picture for users. Well, Search Engine Roundtable conducted a survey asking SEO professionals whether or not alt tags improve search ranking and 80% of the respondents say 'yes' and 20% 'no'. I guess I am not surprised by the results, but would have thought the 80% would have been slightly higher. We can't agree on everything, right?
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