(Editor’s note: This is Part 1 in a two-part series about how a relationship with an inbound marketing consulting firm can fail. Don’t worry -- in Part 2 of this series we’ll lay out all the reasons your agency could be at fault.) Dear Inbound Marketing Clients ...
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There's a B2B marketing challenger rising through the ranks of jargon and experimental techniques. It's been around for years but has only recently taken off (as many things are wont to do).
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It takes a lot of time, effort, and brainpower to create an effective marketing strategy. And depending on your healthcare buyer persona, a lot of details can vary from product to product.
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Quality -- and not just quantity -- is an essential part of a B2B content marketing strategy. Without quality content, you’ll have no valuable information to provide your prospects, and they’ll find it elsewhere on the internet instead.
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The phrase “video content marketing” used to hold little relevance to major companies back before social media platforms became a hotbed for curious consumers. In fact, blogs, web copy, and other written text have dominated the world of marketing for several years.
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Content marketing is one of the most powerful tools in modern marketing, especially in the healthcare tech industry.
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Who’s ready for a trite football analogy!?
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In our last article on buyer personas, we talked about some of the things you can do to ruin your personas. Here are the things you can do to make sure they’re awesome.
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So you want to be a professional content writer. (Or maybe not, but your boss is making you do it anyway.) The only true way to become a decent writer is to practice, practice, practice. But you can't ask your boss, or team, or entire company to wait around while you do grammar exercises. What can you do, starting now, to ensure your copy is up to snuff?
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If you’ve stumbled on this article, you’re probably reassessing the way you approach sales/marketing efforts and feeling a little unsteady. Perhaps one of your biggest sticking points is, “How do I reach the right people in a digital space with an intangible product?” A better question (or two): “What is a buyer persona, and how will it help me reach those people?” A buyer persona is a semi-fictitious profile of your ideal customer. It consists of market analysis, current customer data, and hypothetical situations. A buyer persona touches on key information that could affect your marketing message, such as: Demographics Consumer behaviors Consumer goals/objectives Although relatively similar, buyer personas and target markets are not the same -- buyer personas are much more specific. Furthermore, SaaS buyer personas are different from regular buyer personas. And SaaS buyer journeys and marketing strategies greatly differ from traditional marketing strategies. Here’s what you need to ...
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
