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August 10

4 Ways the Best Manufacturing Websites Increase Traffic

Today, to new and potential customers, a good business website is often the face of a company. It represents your business to a worldwide audience, answers customer queries, and should help generate leads. A great-looking website isn't enough if it can’t attract adequate traffic to it. The best manufacturing websites have mastered several ways to increase traffic on their sites.

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July 12

The Best Manufacturing Website's #1 Trait

You're a manufacturer. You want to increase sales. You want to impress your prospects with your capabilities and experience, so you deck out your website with page after page of your excellence. Unfortunately, you're not even in the top 1,000 best manufacturing websites...

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June 29

Inbound Marketing & HubSpot Generate 1,328 Leads for McHone Industries

McHone Industries started out as a single-facility small-town manufacturing operation in Salamanca, NY. They struggled to fill their one facility with work. Now, they’re seeing business growth beyond their wildest dreams.

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April 13

Manufacturing Marketing Tips to Increase Web Traffic from All Sources

Manufacturers, in general, have been slow to learn and adopt digital best practices like content marketing to stand out in the 21st century. Not being absolutely sure about website traffic isn’t an option in the breakneck speed and high stakes of the digital world.

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December 15

Blogging Best Practices: Organization Can Cut Your Research Time by 50%

I have a friend over while sitting down to write this. She’s trying to finish her degree in education. Strewn about the coffee table and couch are textbooks and piles of paper she printed at the library - a crazy, disorganized organization. This cluttered scene makes sense only to overly caffeinated college students and old-time movie detectives haphazardly connecting pictures and newspaper articles on the wall with thumbtacks and string. Oh, yeah, she’s doing some online research, too. And this got me thinking about blogging best practices and the role research plays in crafting a well-fed, credible, informative, well-performing blog.

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November 08

Blogging Best Practices: How to Research Your Topic Efficiently

Oh, I get it, believe me. You envisioned sitting down to write a blog post for your business and expertly crafting the words like Charles Dickens toiling under candlelight. You planned on relaxing afterward with a glass of bourbon.

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Is Business Blog Planning the Same Thing as a Content Strategy?

Every business has a business strategy. Yet when it comes to content marketing, many companies either have no strategy or think 10 minutes of blog planning is good enough.

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October 04

How Manufacturers Can Use Content to Reach Prospects (Example)

With so much emphasis on content, content, CONTENT, you may be wondering how manufacturers can use content to reach prospects... Don't worry, you're not alone! Understanding how a manufacturing company can be successful with content is an issue that most modern manufacturing marketers face.

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October 03

What Is Content? Back to Basics with Inbound Marketing 101.

Around here, we talk a lot about inbound marketing and content marketing. We also mention that you need relevant, high-quality content for your marketing efforts to produce results.

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