There's a common misconception that hiring a marketing agency is much more expensive than handling the efforts internally. The tricky part about digital marketing is that it's not one single job that you're paying someone to do.
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It is undeniable that AI is the hot topic of conversation in 2024. Software providers across the board are unveiling innovative ways to incorporate AI, and professionals in the business world are eagerly exploring these advancements to enhance their daily efficiencies.
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You’ve probably heard of SEO (search engine optimization) and know it’s important, but you might not be sure what it really involves or if it’s something you can tackle on your own.
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Before getting into the meat of this post ... if you're looking for a quick answer, check out our inbound marketing pricing page. If you’re considering hiring an inbound marketing agency to boost your bottom line and find new customers, you probably have a lot of questions. Chances are, you’re wondering:
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As a company in today's warp-speed digital landscape, being present and active is a must, even in niche industries. However, staying ahead of creating content, tracking performance, and maintaining the site is hard – especially if your team’s poorly equipped for it all.
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Those familiar with HubSpot understand quite well at this point that they don't tend to shy away from releasing product updates regularly, and sometimes quite aggressively. This year, HubSpot may have outdone themselves, though, as they aim to release not just a significant amount of updates, but perhaps some of the most influential, impactful, and consequential updates in recent years. To understand the scope of these recent updates, it’s important to understand what HubSpot’s aiming for with them. In spring of 2024, HubSpot released a number of updates relating to AI usage in their platform, with the goal of helping businesses “reinvent their process for the AI era at every stage of their go-to-market strategy.” What we see in this recent round of updates both continues and builds on this, aiming now to help businesses “reinvent growth with solutions that are easy to use, fast to adopt, and unified with data.” Put simply, their aim is to build on and (quite significantly) enhance ...
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As a marketer, you always seek tools to propel your business forward effectively and efficiently. You may already be familiar with names like Salesforce or Marketo, but there is another more prominent tool to consider, particularly in evaluating its return on investment: HubSpot.
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What's that? You want to ditch annoying direct mail and cold calls?! You want to focus on driving quality traffic to your website to increase RFQs!?!? Kudos! You're making a smart adjustment to your marketing strategy that aligns with how B2B buyers buy today.
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Email, around since 1971, remains a key element in marketing strategies. Despite the rise of social media, email continues to be a reliable tool for reaching customers in B2B marketing. Its ability to deliver personalized, targeted messages directly to inboxes creates a direct connection with your audience, making it invaluable for generating leads and building brand excitement.
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Blogging. Writing social media posts. Promoting your company’s products on its homepage. How hard can it be, right? It happens all the time, across all industries: Execs and department heads hear about a digital marketing success story and suddenly want to invest in content writing to take their company to new heights. So they assemble a content writing team by … tapping random employees on the shoulder.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
