As a company in today's warp-speed digital landscape, being present and active is a must, even in niche industries. However, staying ahead of creating content, tracking performance, and maintaining the site is hard – especially if your team’s poorly equipped for it all.
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Blogging. Writing social media posts. Promoting your company’s products on its homepage. How hard can it be, right? It happens all the time, across all industries: Execs and department heads hear about a digital marketing success story and suddenly want to invest in content writing to take their company to new heights. So they assemble a content writing team by … tapping random employees on the shoulder.
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The internet is full of business websites, all with their unique strengths and weaknesses. Some have pages that promise new content but haven’t been updated in *cough* years, some are VERY slow to load, and most sadly aren’t optimized for mobile devices. If your website is one of these – or if you’ve identified other issues that require a total site overhaul, it’s time to learn how to make a B2B website from start to finish.
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Developing a new website for your B2B company is an exciting, but complex, undertaking. From determining your budget and project scope, to working through the design and development process, to ensuring buy-in from all stakeholders – there are many variables to juggle. Above all else, you're probably wondering: "What's this going to cost?" B2B website development isn't cheap, but it can be cheaper if you know where to trim the fat and waste.
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Marketing is a line item on the budget that’s often in the company crosshairs, yet its ROI can be challenging to measure precisely. When discussing marketing efforts, outsourcing to a third party frequently emerges as an option. The primary question: What's the cost of outsourcing digital marketing?
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The internet has come a long way from the 1990s and static HTML pages. Let’s talk about today’s online experience and the average cost of a website redesign.
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Choosing the right content management system (CMS) for a B2B company directly impacts the company's ability to attract and nurture leads online. The right CMS can:
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“Our company has a website.” Is that all you can muster when someone asks about your online marketing strategy? You may have a problem.
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If you’re a B2B (business-to-business) company, then you understand how difficult it can be to produce exciting content about “boring” niche subjects that will reach a wide audience. Maybe you've tried in the past, but failed to generate ideas. Or perhaps your struggle was figuring out how to structure your blogging ideas in an organized manner. Whatever the reason for your woes, you’re not alone.
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You'd think the determining factor of "good design" would be, y'know, the quality of the design. Right? Right?
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
