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What Happens to Online Information when Someone Passes Away?

Online life after death is probably not something thought about by most people. Although, with the amount of information people are volunteering to put online these days, it certainly should be. I personally have several bills paid automatically online, shop for nearly everything with PayPal, have several social media profiles lingering about, and even have my phone data backed up online which includes many email addresses and phone numbers. Most of these types of websites don’t account for what happens to your information once you pass away…and probably will not even know when that unfortunate, yet inevitable, event happens.

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Google Chrome OS

I thought everyone should end their Friday with a chuckle..

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Search and Social Relationship

People are always asking how search relates to social. Bing announced that they are going to show actual tweets in search engine results. They are going to start off small, only showing tweets of about a few thousand Twitter users. They are considered the most prominent and prolific users of Twitter.

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How Bing and Google Compare in Relation to SEO and SEM

I am sure at this point many people have already developed their own opinions of bing and how it compares to Google. But, how do bing and Google compare in terms of search? I how found many differences so far and also talked to other people in the search industry who have shared their opinions.

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Viruses in MP3s: Facts & Fiction

Traditionally, mass-mailing viruses are spread as attachments. When a user opens the infected attachment, it executes a piece of code that usually attempts to steal the user's address book, email all it’s members, and often opens a back door to give hackers easy access to the system's resources.

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Microsoft Assessment and Planning Toolkit 4.0 - Getting Ready for Windows 7

The new version of Microsoft's toolkit to help you get ready for Windows 7 is now here:

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What is the Most Effective Online Marketing Strategy?

This can be debatable based on several factors...budget, vendor, client, target audience, product, etc. But what are the numbers? According to a survey done by eMarketer, SEO is the most effective form of online marketing!

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Search Marketing News

There is a lot of search news out there...it can be tough to make it through the good stuff. I gathered some articles together for a client and thought I would share.

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The New Google Adwords User Interface

Google has recently updated their user interface for Adwords users. If you are looking for a quick answer, I like it so far. I have also talked to a few other SEM professionals and the general consensus has been, "Well, it seems to be an improvement. But no matter how you look at it, the Adwords UI is still better than anything Yahoo! or MSN has to offer!" I think we can all agree there.

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Duplicate Content and SEO

For an updated version of this post, click here. What is duplicate content you ask? When a search engine spider/bot finds multiple pages containing the same information, it is duplicate content. Sometimes this is done on purpose by 'black hat' SEOs, but sometimes it is just accidental because you just don't realize the engine sees 2 pages as being different URLs. This is usually the point when I would throw out one of my all time favorite words, URL canonicalization...but instead I will point you to a great visual representation of duplicate content by Ann Smarty at Search Engine Journal. Enjoy!

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How to Audit your Online Marketing

If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?

Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.

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