As a company in today's warp-speed digital landscape, being present and active is a must, even in niche industries. However, staying ahead of creating content, tracking performance, and maintaining the site is hard – especially if your team’s poorly equipped for it all.
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You’ve worked with the folks at Customer Y and Customer X for 25 years each, and they still provide a nice chunk of revenue. Your business has been in the B2B/industrial game for 50-100 years, and the brand is already “well known” (somewhere, at least). Trade shows and sales visits to the prospect’s facility are what your sales team knows and is good at. (Though that pesky pandemic sure made it hard.) So, why invest in digital marketing?
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They say you’ve got to spend money to make money. But even “they” can’t possibly approve of flushing money down the drain all in the name of a few quick sales.
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HubSpot is the biggest and best in a sea of CRM (customer relationship management) tools. As B2B companies and customers evolve, so does HubSpot's software, and keeping pace with the improvements is both exciting and challenging.
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Blogging. Writing social media posts. Promoting your company’s products on its homepage. How hard can it be, right? It happens all the time, across all industries: Execs and department heads hear about a digital marketing success story and suddenly want to invest in content writing to take their company to new heights. So they assemble a content writing team by … tapping random employees on the shoulder.
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The internet is full of business websites, all with their unique strengths and weaknesses. Some have pages that promise new content but haven’t been updated in *cough* years, some are VERY slow to load, and most sadly aren’t optimized for mobile devices. If your website is one of these – or if you’ve identified other issues that require a total site overhaul, it’s time to learn how to make a B2B website from start to finish.
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Choosing the right content management system (CMS) for a B2B company directly impacts the company's ability to attract and nurture leads online. The right CMS can:
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“Our company has a website.” Is that all you can muster when someone asks about your online marketing strategy? You may have a problem.
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If you’re a B2B (business-to-business) company, then you understand how difficult it can be to produce exciting content about “boring” niche subjects that will reach a wide audience. Maybe you've tried in the past, but failed to generate ideas. Or perhaps your struggle was figuring out how to structure your blogging ideas in an organized manner. Whatever the reason for your woes, you’re not alone.
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You'd think the determining factor of "good design" would be, y'know, the quality of the design. Right? Right?
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
