So you want to make your website an effective online marketing machine. You want it to have a noticeable impact on your sales and revenue, show significant ROI, and increase brand awareness. Right now, it's not doing any of those things very well. What's the problem?
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You can never have enough business contacts, right?
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SEO isn't just for mega-corporations. It's for the old lady who makes her living selling knit socks online, it's for the trucker who sells his paintings on his off days, and it's for you.
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It's not exactly a secret that most manufacturers aren't Internet-savvy. Many seem to actively avoid online activities, and the manufacturing sites they DO have are bare-bones and old-fashioned.
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WordPress is becoming more and more popular due to its ease of use, capabilities, price point, and flexibility. It's our CMS of choice and can be scalable for any size business.
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We are very pleased to announce the launch of the website for Bradford Creative & Performing Arts Center at www.bcpac.com!
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Many moons ago it was OK to just have a website. In fact many businesses weren't even considering until their competitors got one. Remember that time? Those days are long gone. You can longer just have a website, you have to have a website that represents you well through design and content, one educates your prospects, one that actually attracts visitors and generate leads, one that's mobile friendly, and it doesn't stop there.
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We're happy to announce the launch of EmploymentBackgroundCheck.company, a microsite for Santoni Worldwide. Santoni Worldwide is an investigation and background check company located in Orange County California. The microsite focuses on the aspects of the background check services for employers. It highlights the benefits of the services and allows potential clients to create their account online quickly.
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Getting a new website is fun and exciting, but a redesigned website doesn't automatically mean you'll find success with it. Too many businesses make the wrong assumption that just because it's new, it works. That's just not the case. A website redesign should be carefully thought out, planned, and while it might seem like an interesting thing to learn, it really should be handled by the pros.
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Has your business decided to get a new website? As you are probably aware, someone at the business has to be the direct contact for the website design firm...we'll call this person the "project manager". Chances are good that this "project manager" has not lead a website project before, but they were put in charge because of either their position in the company or because they are thought of as being the most "technie". Not always the best way to choose that person, but it happens...so let's run through how to successfully manage a website project for your business.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
