To increase search engine rank for a brand new website, you are presented with slightly different challenges than a business with a website that's been around for awhile. Let me first clarify that by new website I mean, completely new. Not a redesigned or redeveloped website, but a business, organization or start-up that has never had a website before.
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Just having a website doesn’t cut it anymore. Those days have been long gone! A website is often the face of the business and the first place that an individual interacts with a business, whether it’s a B2B (business-to-business) or B2C (business-to-consumer) environment. Despite the fact that the first impression of a business is made through the website, there are common business website problems that are constantly occurring.
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Suddenly losing website traffic or a even slow decline in traffic over time almost always indicates that there is either an issue with your website, search engine optimization (SEO) issues, or some other external factor. To be aware of losses in traffic you must first be monitoring the activity on the site (likely using Google Analytics) and if you want to catch something like this quickly, you must know what the trends in your website activity look like.
Read moreEven though they may have a website and they may have a blog, it is clear that some business owners don't necessarily know the difference between the two. Some websites have blogs and website pages that are more seemless, while other sites have their blog and website pages completely separate. Regardless of how it's set up, pages and blog posts still should be thought of as different from an editorial standpoint. Let's explore..
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If you are using Google Analytics and are now tracking demographic information, start using the filtering feature to better understand your website's user experience based on their age. A 25 year old will have a different experience on a website than someone 60+ (in many cases), so by clumping all of that data together you aren't getting a true picture. In compiling these reports you may save yourself from jumping to conclusions that maybe aren't true.
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Most business owners at least know what a website is...hopefully. They can usually tell you what navigation is, a banner/slider/rotator, usually a footer, and sometimes even more specific things on a website. One thing that is not always easily understand is the difference between a website page and a blog post. Because this is a fairly common question, I thought it would be good to address it here.
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We cannot stress enough the importance of data to any marketing initiative. The more data you have the more you understand where your efforts succeeded and failed and you have amazing data to build your future strategies on what you know instead of just shooting from the hip. We're going to assume that you already have Google Analytics installed on your website, which is good, but now you have the power to know more. It's now time for anyone with a website to get started with Google Universal Analytics and Google Tag Manager.
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These days just having a website is not usually enough. If that's how you see your online presence, my guess is you probably aren't generating and leads or sales from your website...it probably just sits there. A complete online marketing strategy will allow you to reach more individuals, when they are looking, where they are looking, on any device, convert them to a sale or lead, and track them every step of the way. Sounds good, right? Of course it does. But you still may not be convinced. Need more convincing? Check out our infographic below with some stats that just might start changing your mind. Please feel free to share using the embed code below the image. Just in case you aren't a visual person, here are a few key stats!
Read moreNot everyone can be a web marketing rock star, right? Sure they can, when the right things are in place. Chances are good that you probably have a website and may even be doing some sort of marketing such as SEO, PPC, maybe social media...but what are you missing? Are your marketing efforts just not hitting the mark? There are probably a few things you are probably missing.
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There are many reasons why it might be time to refresh your website. Take a look through the list and see if your business is a culprit of some of these.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
