INBOUND MARKETING BLOG

Project Timelines are Not Made to be Broken

• By Josh Curcio

Every website design and marketing project should have a project timeline associated with it. A good project timeline will help everyone reach predetermined goals and expectations. Without discussing and solidifying time-frames, it is too easy for a project to become extended beyond the original expectation whether at the fault of the agency or the client. What can you do about avoiding project delays with a timeline? Establish a good project timeline!

Should You Include SEO on Your Website RFP?

• By Josh Curcio

Now keep in mind, this is a different question than, "Do I need SEO?". The answer to that is yes. If people cannot find your website, you're in trouble because they are probably finding your competitor.

Before A Website Redesign, Identify Your Buyer Personas

• By Donny Kemick

8 Steps for Your Website Design Comp Review Process

• By Josh Curcio

After the initial planning stages are over, many new website design projects will move on to the design stage. This is often one of the most exciting times of a website project as it's the part people will see. This will become the new face of your business, so it should reflect your business accurately. But what happens after your website designer sends you the design comp? This is the time where you'll be looking over the design internally and sending feedback or approving the design. THIS IS IMPORTANT.

Constantly Evaluate Your Web Marketing Strategy - React And Adjust

• By Donny Kemick

Recently we've spent a lot of time stressing the importance of a solid inbound marketing strategy with the following posts: Pop Quiz – 10 Questions To See If Your Organization Has A Web Strategy A Good Strategy For The Future Starts With Evaluating The Past Web Marketing Strategy From 10,000 Feet Your 1st Inbound Marketing Meeting Agenda Your Web Strategy Should Include Listening – Who, What, When, Where, How, Why Online Marketing in a Small Town Part 1 Online Marketing in a Small Town Part 2 – Your Website Online Marketing in a Small Town Part 3 – Local SEO Online Marketing in a Small Town Part 4 – Pay-Per-Click While those are not a prerequisite for this post, I'd definitely recommend giving those a read if you're in the early stages of or haven't started your web strategy yet. Today I want to stress that while it's important to have a strategy, it's just as important be willing to adjust and shift your strategy based on your metrics and results. How Long Before I Adjust? With all ...

Online Marketing in a Small Town Part 3 - Local SEO

• By Josh Curcio

Welcome to Part 3 of Online Marketing in a small town where we will cover local search engine optimization (SEO). This will include both local search results powered by maps as well as optimizing your website for local SEO. Here's the difference between the listings:

Online Marketing in a Small Town Part 2 - Your Website

• By Josh Curcio

Welcome to Part 2 of the Online Marketing in a Small Town series. If you haven't read Part 1, Planning Your Marketing, I'd urge you to go back and read that first.

5 Tips for Preparing Content on Your New Website

• By Josh Curcio

Content is one of the most vital pieces of a website project. To be honest, it is also one of the biggest delays to many website projects as well. Why? Because it isn't as easy as it sounds. When you are thinking about the content on your website there is probably a ton of ideas going through your head...but then you sit down to write it and it usually doesn't go as smoothly as you would expect. Many times this is the result of content writing not being your only job. During a website project you still are doing your normal job, you've just been put in charge of writing. Here are 5 tips to get you on the right track with the content for your website project so it turns out great and you avoid delays.

A Mobile-Friendly Website Isn't an Option; It's a Necessity

• By Josh Curcio

It's not a secret that mobile devices have changed our lives. We're now connected to these devices and find ourselves using them probably more than we would like to admit.

A 12 Month Marketing Strategy Should Include Mobile

• By Donny Kemick

Start sarcasm... Are you ready to have your mind blown? Hold on to your hats... Lots of people use smartphones and tablets to browse the web! Feel free to take a minute to recover from that astonishing fact. I understand. New information can really be a shock at first. ...end sarcasm. Seriously though, if you were to look at your website's analytics, you'd probably be surprised at the number of visitors to your site that are on smartphones or other mobile devices. If you want to know how many for sure and you use google analytics, here're the steps when you're logged in: Now you need to ask yourself if you want to be friends or foes to the mobile device using people that are viewing your site. Additionally, you need to ask if your competitors are being friendly to mobile device users. The Past Is The Past. The Present Is The Present. The Future Will Be Different Too. Like anything based on technology, the best way to do something last year is not necessarily the best way to do the ...