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January 28

Don't Leave This Step Out of Your Website Redesign Process

Planning a new website is fun and everyone gets quite eager to get rolling with things. In the website redesign process, there are times that important steps are forgotten. Each step should be discussed internally and with your web development vendor of choice. One step that is often dismissed or not discussed enough is usability. There is always so much focus on design and administrative functionality, sometimes the user is forgotten.

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New Website for the Local YMCA

Many moons ago we would highlight newly launched website projects. We thought it would be fun to get back to that, so here is our first one! The YMCA of Olean, Bradford and Wellsville.

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8 Important Online Marketing Statistics You Cannot Ignore

We know you should be in front of your target audience when they are online. You know you should be in front of your target audience online. Do you need more convincing? If so, here are 8 online marketing statistics that you definitely cannot ignore:

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November 28

Happy Thanksgiving from protocol 80, Inc.

Thanksgiving infographics? Yes, those exist.

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November 22

7 Wrong ASSumptions About PPC (Pay-Per-Click) Advertising

When we consult with small businesses and nonprofits, the mere mention of Pay-Per-Click Advertising (PPC) as an option is almost always met with a handful of wrong assumptions about PPC and why they shouldn't/couldn't/wouldn't think about, including:

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November 14

Google Universal Analytics

Want to know more about the traffic that is coming to your website? With Universal Analytics you can learn more about the age, gender, and interests about your website traffic. This can come in handy for future marketing purposes. There should only be a few things that need done to get your tracking switched over. Want to know more about some of the features, here is a good article from PRDaily.com.

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August 30

How Manufacturers Can Use Content Marketing

One of the biggest challenges that we hear from manufacturing businesses is their lack of desire or ability to create content. They feel that content isn't worth writing because nobody wants to read it. Well, that is just not true. Yes, not absolutely everyone wants to read about the ins-and-outs of powdered metal or how to use reclaimed material to make a remelt alloy used in stainless steel production...but, someone does. Here is the important factor, that someone that wants to read it is probably someone in your industry. That person might be a purchaser, potential employee, a current customer, or yes, even a competitor. Don't be worried though, we're not telling you to give away proprietary information. The content we are recommending you create will be valuable to the readers, it will make you the go-to information source for the industry, it will help you rank better in search, it will show your potential buyers you know what you are talking about, it will help you leap tall ...

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August 05

Website Redesigns: 10 Mistakes to Avoid with Your New Site

While there are a lot of reasons to redesign your site, there are also a lot of reasons to be careful when you do. A redesign can make it easier to update your website and eliminate bugs. It can make the site more appealing and easy to use for your customers, and it can make it more suited to search engines, especially if you switch to responsive design. However, if you don’t do your research ahead of time, you can risk running into problems with functionality, angering current users, or destroying your ranking in search results.

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Making Sure Your Site Survives Google Updates

Google is a business, like anyone else, and they improve their business by making sure their customers are happy, and that means everyone who uses Google to find things they need. That’s why Google occasionally updates their search algorithms: to return more relevant and higher quality results.

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August 03

Jeremy Callinan Leaves protocol 80

One of the founding partners of protocol 80, Inc. is no longer an owner or an employee. Please join us in wishing Jeremy Callinan luck with his new career path. Jeremy has taken a permanent position with one of protocol 80's longstanding clients doing programming work. He has worked with this client as a contractor since 2009 so the transition should be fairly smooth.

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How to Audit your Online Marketing

If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?

Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.

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