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June 14

AI in B2B Marketing & Content Writing: How it Works (or Doesn't)

I’ve always been fascinated by robots. My favorites – undoubtedly – are R2-D2, and yes, even C-3P0. Cortana from the "Halo" video game series is pretty cool, too – we’ve waged war against the Covenant many times together. Cylons (from "Battlestar Galactica") and the robot from "Rocky IV" are also in my top 10. (Shame on the 2021 director's cut for removing Paulie's beloved birthday present.) While those droids and artificial intelligence (AI) are firmly rooted in the world of science fiction and a few clever builds at fan conventions, we're getting closer each day to robot counterparts becoming the norm.

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April 24

Resolving HubSpot Issues | A User's Guide for Where to Turn

Even on a quiet day at your company, HubSpot can do a lot to keep your business moving toward its goals.

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January 18

6 Lead-Nurturing Email Templates for B2B Healthcare Marketing

A B2B medical marketing prospect’s email address is a precious commodity. Most people don’t freely give out their email address unless they’re getting something valuable in return. No one wants to inadvertently sign up for spam or an unwanted free trial. So, how do you nurture a B2B buyer persona with something more tasty -- something valuable, educational, and relevant to their pain points?

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August 25

Over-optimization | When SEO Goes Sour

From the desk of p80’s Senior Inbound Marketing Specialist Remember that one home maintenance project you took on a few years back?

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July 11

The Essential B2B Marketing Tactics for 2023

You have your goals. You know your opportunities. You’re ready to leverage your brand’s strengths.

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December 16

Optimizing Content Marketing Blog Production

Talk with any successful digital marketer, and the #1 thing they’ll tell you is the foundation of any lead-generating, sales-converting, customer-delighting strategy is content.

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March 12

3 B2B Healthcare SEO Strategy Mistakes (& How to Cure Them)

There’s nothing worse than putting effort into creating a website full of useful content, only to have it buried deep in the search engine results pages.

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February 26

How to Develop Healthcare Technology Buyer Personas for B2B Marketing

How well do you know the prospect you’re hoping to make your next satisfied customer? Do you know much about their day to day at work? What are the pain points of working in their industry? Or what about the resources they turn to?

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February 18

Trade Show Marketing: The Transition to Digital Marketing

Trade shows used to be the lifeblood of lead generation efforts for many manufacturers.

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February 17

21 Stats for (re)Developing a B2B Digital Marketing Strategy in 2021

You’ve spent months creating what you think is a solid marketing strategy. You’ve collected information. You’ve developed a buyer persona. You know the tactics you’ll use. And you’ve set goals.

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How to Audit your Online Marketing

If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?

Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.

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