It Is Time to Upgrade Your Website's Design & Features?
In today’s fast-paced digital landscape, it’s easy for a website to start feeling outdated soon after launch, especially for the team that built it.
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February 14
December 06
HubSpot Content (CMS) Hub: 2025 Pricing, Features, & Tiers
As a marketer, you understand the significance of having an efficient and scalable digital platform for your online presence. You've likely heard of WordPress and Drupal, but today, I want to introduce you to our favorite: HubSpot CMS.
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December 02
Calculating Your Marketing ROI
In business, we frequently ask what the ROI is of an investment of time/money. We want to know that if we spend $100, we're getting at least $101.00 back from it. That is a really conservative return, but you get the point. We don't want to spend money without making it back, plus some.
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November 22
The State of AI for Long-Form Content Generation in 2024
It is undeniable that AI is the hot topic of conversation in 2024. Software providers across the board are unveiling innovative ways to incorporate AI, and professionals in the business world are eagerly exploring these advancements to enhance their daily efficiencies.
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November 20
PPC vs SEO: Which is Better for Increasing RFQs?
What's that? You want to ditch annoying direct mail and cold calls?! You want to focus on driving quality traffic to your website to increase RFQs!?!? Kudos! You're making a smart adjustment to your marketing strategy that aligns with how B2B buyers buy today.
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November 01
Inbound Marketing Pricing: How Much Does it Cost for B2Bs?
Before getting into the meat of this post ... if you're looking for a quick answer, check out our inbound marketing pricing page. If you’re considering hiring an inbound marketing agency to boost your bottom line and find new customers, you probably have a lot of questions. Chances are, you’re wondering:
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May 30
11 Reasons We Choose HubSpot vs. WordPress + Plugins ('FrankenSpot')
If you're getting ready to flip the switch on your website creation strategy for lead generation, you'll need to decide what platform to use to power the strategy. Two of the most common options for inbound marketing software are HubSpot, and what we call "FrankenSpot" -- WordPress with a bunch of plugins and third-party tools integrated.
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May 01
HubSpot CRM vs. Salesforce: Which Should I Choose?
When you think of CRM software, the first name that comes to mind is Salesforce. They are the 800-pound gorilla in the CRM market. When you think of marketing automation software, the first name that comes to mind is HubSpot. They are the pioneers of Inbound Marketing. However, they are slowly gaining a following for their CRM product as well. Choosing the best CRM for your sales and marketing is essential to achieve long-term business success. While there are plenty of options to choose from, in this blog, we’ll compare two of the most well-known platforms – HubSpot CRM vs. Salesforce.
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December 21
What Are Lead Generation Landing Pages? | B2B Website Strategy
"What are landing pages, and why are they important to us?" You may have heard of them, but do you know what B2B lead generation landing pages are? If you're shaking your head, you're far from alone. The lowdown is this: You need landing pages if you want to drive revenue through your website via content/inbound marketing.
Read more10 Challenges in Industrial Marketing B2Bs Still Struggle With in 2022
Today's challenges in industrial marketing are a bit baffling to outsiders. Why? There's really no reason they should still be a thing in 2022. Especially during COVID, most industries became aware of not just the necessity, but also the power of owning a strong brand presence online.
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
