Inbound marketers are the first to tell you that calls-to-action, or CTAs, are your secret weapon. Whether you’re looking to increase traffic, conversions, leads, or sales -- CTAs are the gateways to visitor action on your website. It's true, and it makes sense, but you've gotta back up your claims with evidence.
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In the fast-evolving world of SEO (search engine optimization) B2B marketing, having the right keyword strategy can be a game-changer.
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The internet has come a long way from the 1990s and static HTML pages. Let’s talk about today’s online experience and the average cost of a website redesign.
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Ten seconds. When visitors arrive on your site, you have just 10 seconds to capture their attention and communicate your company’s value before they leave.
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Developing a new website for your B2B company is an exciting, but complex, undertaking. From determining your budget and project scope, to working through the design and development process, to ensuring buy-in from all stakeholders – there are many variables to juggle. Above all else, you're probably wondering: "What's this going to cost?" B2B website development isn't cheap, but it can be cheaper if you know where to trim the fat and waste.
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Search engine optimization (SEO) gets the right traffic to your website in the right place at the right time. If your site is SEO-friendly, you’re instantly putting yourself on strategic higher ground in the battle for visibility in Google search results.
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Sure, hashtags might seem like a fun, trendy way to tag that perfect dessert photo, but they actually do a lot more than you think. They’re a powerful tool for boosting your content’s reach and getting it in front of the right audience.
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Marketing is a line item on the budget that’s often in the company crosshairs, yet its ROI can be challenging to measure precisely. When discussing marketing efforts, outsourcing to a third party frequently emerges as an option. The primary question: What's the cost of outsourcing digital marketing?
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Inbound marketing works. It just does. Check it out:
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“We’re spending good money on B2B inbound marketing. What’s the return on our investment?” Your boss wants to see figures. Simply saying, “Umm … website traffic is up?” won’t cut it.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
