There's a common misconception that hiring a marketing agency is much more expensive than handling the efforts internally. The tricky part about digital marketing is that it's not one single job that you're paying someone to do.
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protocol 80 Inc., a leader in digital marketing and sales solutions for B2B businesses, is thrilled to announce the launch of a groundbreaking new tool designed to transform how businesses understand and plan their marketing investments.
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The internet is full of business websites, all with their unique strengths and weaknesses. Some have pages that promise new content but haven’t been updated in *cough* years, some are VERY slow to load, and most sadly aren’t optimized for mobile devices. If your website is one of these – or if you’ve identified other issues that require a total site overhaul, it’s time to learn how to make a B2B website from start to finish.
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Developing a new website for your B2B company is an exciting, but complex, undertaking. From determining your budget and project scope, to working through the design and development process, to ensuring buy-in from all stakeholders – there are many variables to juggle. Above all else, you're probably wondering: "What's this going to cost?" B2B website development isn't cheap, but it can be cheaper if you know where to trim the fat and waste.
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Marketing is a line item on the budget that’s often in the company crosshairs, yet its ROI can be challenging to measure precisely. When discussing marketing efforts, outsourcing to a third party frequently emerges as an option. The primary question: What's the cost of outsourcing digital marketing?
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The internet has come a long way from the 1990s and static HTML pages. Let’s talk about today’s online experience and the average cost of a website redesign.
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Choosing the right content management system (CMS) for a B2B company directly impacts the company's ability to attract and nurture leads online. The right CMS can:
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“Our company has a website.” Is that all you can muster when someone asks about your online marketing strategy? You may have a problem.
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Have you ever wanted to clone yourself? You wished for 5 more minutes to finish that one task or another set of eyes to read through an email, but you know your colleagues are as busy as you are. With the introduction of Artificial Intelligence (AI), many marketers fear replacement. However, the best generative AI use cases mean support for marketers, freeing up time for you to spend on other tasks that require a human touch.
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New technology can be intimidating for everyone, and with the rapid integration of artificial intelligence (AI) across the board in today’s economy, marketing is experiencing the same uncertainties that other industries face. So, how to use AI in B2B marketing effectively? The answer is: practice.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
