As a marketer, you understand the significance of having an efficient and scalable digital platform for your online presence. You've likely heard of WordPress and Drupal, but today, I want to introduce you to our favorite: HubSpot CMS.
We've used every CMS under the sun, including our own custom-developed CMS (RIP ☠️) before the days of WordPress. The one that has stood the test of time for developers and marketers alike? It's definitely HubSpot Content Hub (formerly CMS Hub).
Let me explain why ...
Related Posts -- Intro to Other HubSpot Hubs:
Intro to HubSpot Content Hub
There are several reasons why we recommend HubSpot CMS to our clients, and even use it ourselves:
- Ease of use -- no technical degree necessary
- Pricing
- Security
- Built-in SEO coach
- It's an integrated platform
1. Ease of Use: No Technical Degree Necessary!
One of the standout benefits of HubSpot CMS is its ease of use. Unlike WordPress or Drupal, where you have a messy web of plugins and complicated interfaces, HubSpot's CMS is intuitive and streamlined.
For Developers:
Developers can take full advantage of the HubSpot CMS's flexibility by using the design tools they are most comfortable with, like JavaScript, CSS, and HTML. They can also use HubSpot's local development CLI, Themes, and a visual page builder to create unique, customized experiences.
For Marketers:
But what if you're not a developer? No worries! The drag-and-drop functionality allows you to design and modify pages on the fly without touching a single line of code. Creating and updating content becomes an enjoyable process rather than a chore.
2. HubSpot CMS Pricing: No Banks Broken
HubSpot has a price point that works for any business! Start-up to enterprise.
All of these prices include website hosting, which we feel is the best of the best.
Here's how pricing breaks down as of today (December 2024). To see the most current pricing, check out its Content Hub page here.
HubSpot CMS FREE -- $0/month
- Website pages
- Blog
- Drag-and-drop editor
- Basic SEO recommendations
- Managed cloud hosting
- CRM database
- Connect a custom domain
- Website traffic analytics
HubSpot CMS Starter -- $15/month
- Everything included in Free tier
- Remove HubSpot branding
- Additional website pages
- Additional blog posts
- Personalization tokens
- Live chat and email support
HubSpot CMS Professional -- $450/month
- Everything included in Starter tier
- Personalization through smart content
- Advanced SEO recommendations
- Dynamic content
- Contact attribution report builder
- A/B testing & reporting
- Site tree
- Phone support
HubSpot CMS Enterprise -- $1,500/month
- Everything in Professional
- SSO
- Custom objects
- Additional root domains
- Limit access to content
- Adaptive testing
- Membership logins
- Custom web applications
You can dig into each of the features listed above on HubSpot's CMS Hub page.
Wanna score a deal?
HubSpot is great about saving you money when you bundle hubs. Maybe you're ready for all of the tools included with Marketing Hub or you need Sales Pro. If you buy them together, you can typically score a better price.
3. Security You Can Trust
Security is important to everyone. HubSpot CMS offers robust security measures, outclassing WordPress and Drupal in this aspect.
Here's why:
- Regular Updates: HubSpot constantly monitors and updates its security features. Unlike alternative CMSs, you aren't required to run updates all the time to keep your site safe.
- SSL Included: You get SSL certificates right out of the box, ensuring data integrity and confidentiality.
- 24/7 Monitoring: HubSpot's dedicated team monitors your site around the clock, safeguarding against threats.
4. Built-In SEO Coach
With SEO best practices embedded into the platform, HubSpot CMS Hub takes much of the complexity out of optimizing your website for search engines.
The built-in SEO recommendations guide you through every step, from keyword optimization to internal linking strategies, ensuring that your content aligns with what search engines and users are looking for.
The responsive design feature ensures that your site looks great on any device, a crucial factor in Google's ranking algorithm.
Plus, with integrated analytics tools, you can continually monitor how your pages are performing in search results and make data-driven decisions to improve them.
5. It's an Integrated Platform
Perhaps one of the most compelling features for marketers is HubSpot Content Hub's seamless integration with all other HubSpot Hubs, such as the sales CRM.
- Unified Platform: Everything from your marketing campaigns to sales data is connected within the same ecosystem. This saves time and reduces data silos.
- Personalized Marketing: By having access to customer data within the CRM, you can create targeted, personalized content that resonates with your audience.
- Improved Collaboration: Sales and marketing teams can collaborate more efficiently due to integrated tools and shared data.
Is HubSpot's Content Marketing Suite for You?
If you're looking to drive your business forward, HubSpot's CMS offers you a more secure, easier-to-use, and seamlessly integrated solution compared to WordPress or Drupal.
At our inbound marketing agency, we've seen first-hand how the right CMS can transform marketing strategies, and we firmly believe that HubSpot Content Hub is a must-consider option.
Interested in learning more? Set up a no-hassle call to explore how HubSpot CMS can elevate your marketing to the next level:
(Editor's note: This blog post was originally published in August 2023 and was recently updated.)
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