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December 14

Creativity Tops Budget in Social

Tomorrow marks the end of voting for the 4th Annual Mashable Awards. If you haven't already voted, check out the nominees and get voting! My favorite category this year is the Most Creative Social Media campaign. All of the finalists in this category show that creativity is more important than budget. Yes, some of them are able to hire a room full of creative people to come up with the ideas and implement...but in the end it is the 1 initial idea that sets them apart from the rest. Let's take a look at the finalists for 2010.

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December 13

Forrester Survey - Internet Equals TV Use For Americans

This may come as no surprise to some of you, but Forrester Research just released some survey results that show that the average American now spends as much time online as they do in front of their TV! The survey, which had over 30,000 responses, also revealed that Younger Baby Boomers (between 45 and 54) are included in this group.

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December 13

Searches From Mobile Up 130% - Is Your Site Optimized?

We have spent a lot of time this year discussing mobile marketing options with clients and prospects. Most are very interested in 2D Barcodes, location-based social media, and even text messaging campaigns. We often have to bring people back to their own site and what experience a mobile user will have with it. It's usually not very pretty!

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December 13

Your Small Business Struggles Blogging? Setup A Content Schedule!

Content, Content, Content... It's all we hear these days right? If it's any consolation, it's because a content strategy is highly effective at gaining very targeted traffic. Much like dieting and exercise, content creation is great for you (or your brand), but something most people dread doing... Why is this? It would seem that most people struggle with what they should write about from day to day or week to week. Another similarity to dieting and exercise is that there are a million excuses you can use for not sticking to it.

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December 09

More on the Social Rank Graph

Last week Donny discussed social rank and Danny Sullivan's post on the topic. Today I came across an article called, "Why 'Social Rank' Will Die in 2011". It seems as though the author believed spammers would kill 'social rank' as they kill many other things in relation to SEO...and he may be right, but I want to be the devil's advocate.

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December 07

Google Officially Debuts Chrome OS

Your first question might be "What do you mean Google is launching Chrome OS, it's already been out for a year and a half," and you'd be right. However, Google held an official launch event today in which they detailed some of the advancements the OS has made during its time in development and, more importantly, outlined when and how consumers will be able to get their hands on official Chrome OS-touting hardware. Let's start with the features.

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December 06

Are You Localized?

There are far too many businesses that don't pay attention or take advantage of all of the local opportunities there are on the web. From location based services like Yelp to your Google or Bing local listing, you must give your website/business the opportunity to be visible to local searchers. In the past couple of months I have tried to check in to various restaurants that either had incorrect addresses on Yelp or just weren't on there all together.

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December 06

Small Business B2B Marketers Should Use LinkedIn Share Buttons

LinkedIn recently released it's own Share button much like the frequently used Facebook Like button and Twitter share buttons. They are clearly very late to the game, but in this case, it's certainly better late than never.

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December 02

Pip.io - The Social OS

NPR is fairly good at staying on top of emerging tech and web trends. Yesterday's story that caught my attention was regarding users concern with Facebook privacy...and what may happen to the social world in the future as a result. As stated in the program, and I think we can all agree, Facebook is not the end-all to social networks. Bigger and better are bound to come at some point. While there are many startups out there that hope they can be the next big thing in social, the one discussed on NPR caught my attention.

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December 02

Location-Based "Deal of the Day" Websites Take Off

With Google nipping at the heels of Groupon, a socially-aware "deal of the day" website that provides its users with 1 amazing deal in their city everyday, and with Amazon having just invested in Groupon's top competitor LivingSocial, it would seem that location-based deals are the next big thing when it comes to online retail opportunities. You might be interested in taking advantage of the deals either website is offering, but more importantly if you're a small business owner this is an excellent opportunity to gain new customers.

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How to Audit your Online Marketing

If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?

Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.

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